How does the Funds Carbon Removal Projects Proof Point work?

What this Proof Point means

The business has funded a project that removes carbon dioxide from the atmosphere and stores it, and that project is verified by an independent carbon standard. This Proof Point is about the business's contribution to removal activity. It is not a claim about the footprint of the product, and it does not mean the product is carbon neutral or that its emissions have been cancelled out.

What are the requirements for this Proof Point

• The business funds a carbon removal project, not an avoidance or reduction project
• The project is verified by a reputable carbon standard, for example Gold Standard or Verra
• The funding activity falls within the last 24 months
• The credits or contribution are retired or permanently allocated to the business, not held for resale

Removal vs avoidance

Removal projects take carbon out of the atmosphere. Examples include direct air capture with storage, bioenergy with carbon capture and storage, biochar, enhanced rock weathering, afforestation and reforestation, and soil carbon sequestration.

Avoidance projects prevent emissions that would otherwise have occurred. Examples include avoided deforestation (REDD+), efficient cookstoves, renewable energy generation, and landfill gas capture. These do not qualify for this Proof Point.