DTC - Best Practices for Maximising the Impact of Your Provenance Integration

Once your DTC integration with Provenance is live, you can take several steps to boost visibility and drive engagement. The best practices below will help raise awareness of your Proof Points across your website and customer journey.

1. Enhance visibility: 
   To help customers immediately recognise your products' sustainability credentials, ensure that the Trust Badge is placed prominently—ideally next to the product title on your product detail pages. This placement drives visibility and reinforces trust at a key decision-making moment.
   
2. Streamline messaging
   For a clear and consistent message, remove any static icons or outdated visuals previously used to indicate sustainability claims. This prevents mixed messaging and keeps the focus on your verified Proof Points, which are backed by credible data.
3. Leverage marketing assets
   Take advantage of the resources available in our Marketing Hub. You’ll find a range of assets, templates, and content examples that can help you showcase your partnership with Provenance and tell your sustainability story in a compelling way.
4. Educate your customers
   Consider creating a landing page on your website to explain Proof Points to your shoppers, as Tropic Skincare have done, or adding a section to an existing page like, Conserving Beauty.
5. Maximise impact across the customer journey
   In terms of driving more value from Provenance - we encourage brands to utilise Provenance across the customer journey. Here are a few ideas on how you may want to do this.