Review and refine your list of Proof Points in line with your brand's priorities
- Evaluate your initial Proof Points selection based on brand priorities and your customers preferences
Based on your evidence requirements exploration, you’ve confirmed a selection of Proof Points that you will be able to claim - great news!
Next, we suggest prioritising Proof Points based on your goals with Provenance, brand priorities and customer insights. Some questions to consider:
- Are you looking to strengthen your positioning and messaging in a specific area, that may currently be a strength or a weakness for your brand?
- Example: Our packaging is fully recyclable, and we are proud of it. I will use a Recyclable Packaging Proof Point to communicate about the work we’ve been doing.
- Are you hoping to educate your customers on a specific topic or issue?
- Example: We would like to further educate customers on what’s behind the certifications we’re working with, such as COSMOS Organic. I will use the COSMOS Organic Proof Point so shoppers can find more information and context when clicking on the COSMOS Organic modal.
- Are you aware of some key expectations and preferences from your customer base
- Example: Based on a recent survey, we found that 61% of our customer base prefers to shop vegan products. I will use a Vegan Proof Point to reassure them that my products are aligned with their values and shopping preferences.