Proof Points can classified at a Product or a Brand level - learn the difference between each.
A Product Proof Point is a claim that is product-specific, e.g. Partly Recyclable Packaging or Vegan. These Proof Points are associated to individual products, meaning your entire product range doesn't need to meet the criteria.
A Brand Proof Point is a claim that applies to your brand e.g. B Corporation or Female Founded Business. As these are not product-specific, when setting up business Proof Points you don't need to associate products.
Some Proof Points, such as Donate to charity or Leaping Bunny, can be applied at either the product or brand level. Choosing the appropriate level depends on the type of evidence you can provide.
Not sure whether your Proof Point should be set up for your products or your brand? Ask for an Advisor and we will be able to guide you.