What is the difference between product and business Proof Points?

You can set up either a product or business Proof Point for your brand - learn the difference between each.

On the My Proof Points page in your Provenance account there are two tabs: one called Product and one called Business.

A product Proof Point is a claim that is product-specific, e.g. Partly Recyclable Packaging or Vegan. These Proof Points are associated to individual products, meaning your entire product range doesn't need to meet the criteria.

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A business Proof Point is a claim that applies to your brand e.g. Donates to Charity or Female Founded Business. As these are not product-specific, when setting up business Proof Points you don't need to associate products.

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Unsure if your chosen Proof Point should be set up for your products or your brand? Message us on chat and we can help!